Shows have been an important marketing tool for hundreds of
years. They were a vital part of Europe’s recovery following
World War II, rebuilding both Germany and France They have been
an explosive "growth industry" since then.
What's happened more recently? Since "Sept
11"? And now the "Credit Crisis"? What effect is
In “Why Exhibitions Work” we will consider these questions
and share the secrets of why Trade and Consumer Shows have been
so successful (and what the differences are). Who really goes
to them, why they go and what you can expect. What the trends
are right now.
We will conclude by considering true case histories right
from the Trade Show floor. And summarise the three KEY elements
essential to Successful Trade Show Exhibiting.
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