Why Exhibitions Work...

Shows have been an important marketing tool for hundreds of years. They were a vital part of Europe’s recovery following World War II, rebuilding both Germany and France They have been an explosive "growth industry" since then. 

What's happened since "Sept 11"? What effect did the economic downturn in 2000-2002 have - and the economic boom time following? The sub-prime problems? Corporate shenanigans in Australia and the USA? What effect is e-marketing having?

In “Why Exhibitions Work” we will consider these questions and share the secrets of why Trade and Consumer Shows have been so successful (and what the differences are). Who really goes to them, why they go and what you can expect. What the trends are right now.

We will conclude by considering true case histories right from the Trade Show floor. And summarise the three KEY elements essential to Successful Trade Show Exhibiting.

Click below for MORE Module Descriptions! 

• Why Exhibitions Work... 
• How to Achieve Your Goals at Exhibitions 
• How to Select the Right Shows for YOU! 
• How to Select the 'Best Spot' 
• How to Nurture Your Perfect Show Team 
• How to Bust Costs at Shows Everywhere! 
• How to Promote Pre-Show - with Limited Budget & Time 
• How to Use Show Tools to Entice the Best Buyers 
• How to Design Your Booth (Stand) 
• How to Stop Your Targets in their Tracks 
• How to Handle Booth Traffic 
• How to Gather & Process the Hottest Leads 
• How to Network - Hunting Opportunities 
• How to Make Show Management Your Best Friend 
• How to Measure Your Success 
• How to Maintain Momentum after the Show 

Contact us for availability & pricing!