My Sitemap

Alphabetical Sitemap

• Successfully Exhibiting at Trade Shows & Consumer Shows
  Exhibitor staff training is the key to successful exhibiting and measurement of ROI at trade shows and consumer shows . Best of Show training seminars and DVDs ensure exhibiting success - everywhere!
  index.html
• Public Seminars
  This is a link to public seminars that we will hold very soon. If you'd like to know when we're coming to YOUR town, this is your page!
• In-House
  If you're considering in-house exhibitor sales training, check in this page. If you seek the keys to exhibiting success - this page is for you!
  in-house.html

• Modules
  Here is the "master page" linking you to a summary on each "exhibiting module" that we offer. We think you'll be inspired!
  Modules.html

• Why Exhibitions Work
  Why do trade shows and consumer shows work so well? Everywhere? What are some keys that will help YOU to understand their special place in the promotional mix - that YOU can harness?
  why-work.html
• How to Achieve Your Goals at Shows
  Less than 50% of exhibitors have Show Objectives. Very few really know their "Target Market". This module is also "core" & addresses these vital aspects.
  objectives-and-targeting.html
• How to Select the Right Shows for You!
  Which is the right show to exhibit at? The one that gives you your Objectives & draws your own Target Market!
  right-show.html
• How to Select the Best Spot
  Where's the very best spot in the exhibit hall for YOU? The answers might be quite surprising!
  best-spot.html
• How to Nurture Your Perfect Show Team
  Staff make or break your participation at every show. Ideas and tips to on exhibit staff training.
  staffing.html
• How to Bust Costs at Shows Everywhere!
  Do you really NEED a huge promotional budget to exhibit? Where can costs be trimmed or regulated without affecting exhibiting success?
  cost-busting.html
• How to Promote Pre-Show - with Limited Budget & Time
  This is a core & extremely rich module. How to buy priceless pre-show promotion for virtually NO money. And almost NO extra work!
  promotional-mix.html
• How to Use Show Tools to Entice the Best Buyers
  Techniques to draw Buyers at all shows right to your booth.
  targets-sniffing.html
• How to Design Your Booth (Stand)
  Thoughts on creating the very best stand (booth) for your particular Show Objectives.
  stand-design.html
• How to Stop Your Targets in Their Tracks!
  How to identify then stop your Target Audience - & ONLY your Target Audience!
  stopping-targets.html
• How to Handle Booth Traffic
  You caught one! A real, live Prospect! Now what? Techniques to handle your Prospects. And to move non-prospects on in a cheerful, efficient manner!
  handling-traffic.html
• How to Gather & Process the Hottest Leads
  Which leads should you gather? How should you do that? When and how should you follow up?
  lead-gathering.html
• How to Network - Hunting Opportunities
  Networking is a critical component to exhibiting success. Yet it is so often overlooked!
  networking.html
• How to Make Show Management Your Best Friend
  Are Show Organisers friend - or foe? They make shows happen - do they make them happen for YOU or for THEM?
  show-management.html
• How to Measure Your Exhibiting Success
  Measurement is THE way to know if any show is profitable for you. Should you exhibitit? And if you do, how do you KNOW that it worked for you? What metrics can & should you work on to improve exhibiting success? One of our "core" sessions.
  measuring.html
• How to Maintain Momentum After the Show
  The show's over - now what? Discussion on the critical "mopping up" process. Over 80% of "leads" are NEVER followed up. Shouldn't that be addressed in the post-show phase of the project? We think so!
  momentum.html

• Consulting
  Personal exhibition training in person or by phone.
  consulting.html
• Who Benefits
  Who benefits from Trade & Consumer Show training? Basically anyone that exhibits or is influencial in the marketing role. We share thoughts on who those players are.
  who-benefits.html
• Cancellation Policy
  Our cancellation policy is designed to be fair to all. This page explains what will happen if you book & subsequently cannot make it.
  cancellation-policy.html
• Expo Training DVD
  A description of our current Exhibition training DVD & CD combo. 51 minutes of the keys to exhibiting success.
• Newsletter
  Sign up for our free eJournal of ideas, tips, interviews & information.
  newsletter.html
• Case Studies
  Monthly interview with key players in the Exhibition Industry. Exhibitors, Show Organisers, Show Contractors & more. Great information & free (at the moment) through this link.
  case-studies.html
• Real Wealth Australia Inteview
  Interview with Helen Collier-Kogtevs of Real Wealth Australia. Helen used free Seminar Speaking slots to catapult her to quite spectacular success. This IS a really great "read"!
  exhibitor1.html
• Rocket Property Interview
  Interview with Lindy Lear of Rocket Property Group. A first time exhibitor that used "Best of Show" ideas to excellent effect when exhibiting at a Property Expo.
  exhibitor2.html
• Printsmart Graphics Interview
  Interview with Grant Smith, President of Printsmart Graphics. Ideas from Grant on the impact the booth (stand) has in the exhibiting process. Tips & ideas you'll find really helpful.
  standbuilder1.html
• Tracker Supplier
  Interview with Jo-Anne Kelleway, CEO & owner of Info Salons. Info Salons really IS the face of lead collection technology in Australia. Now Info Salons have offices throughout Asia & the Middle East too! Jo-Anne shares very interesting insights into the technology & it's positive impact on exhibiting success.
  infosalons.html
• Caravan Show Interview
  Interview with Stuart Livingstone CEO of the Caravan & Camping Association of South Australia. The Association runs two major shows - & BOTH are booked out every year! Stuart shares some of the opportunities most exhibitors miss. And some thoughts on the reason his shows are so extremely successful.
  caravanchow.html
• Tradeshow buyer
  Tradeshow-buyer.html
• Resources
  A series of helpful resources. Articles, Tools and links to services.
  resources.html

• Articles
  Articles written by Best of Show staff. Exhibiting tips, ideas & the like on aspects to ensure your exhibiting success.
  articles.html

• Secret
  Article summarising the ultimate keys to exhibiting success. Note - this article is quite well hidden. It's potent!
  secret.html
• PromoMix
  Article summarising a series of exhibiting tips surrounding every commercial organisation's promotional mix. And how they can be used to greatly enhance at-show success. Is a summary of our "Promotional Mix" module. More spilt secrets!
  promomix.html
• Successful
  Article creating a "check-list" of things to look for to ensure your exhibiting success when wehibiting at trade shows or consumer shows "all over".
  successful.html
• Objectives
  Objectives check-list of 100 reasons you might exhibit. Includes a simple "worksheet" to assist you in this vital determination.
  objectives.html

• Tools
  Tools such as spreadsheet templates to help you when exhibiting.
  tools.html
• Services
  Various links to show organisers and their individual shows world-wide. This is a valuable tool when you seek to exhibit & don't quite know where to go.
  services.html

• Testimonials
  See what others say about Best of Show seminars & workshops. Every testimonial was sent to us voluntarily. Quite inspiring reading when you want to know what to expect.
  testimonials.html
• About Us
  Some background on Best of Show. Very modest stuff!
  about-us.html

• Contact Us
  Kinda what it says! Details on how to make contact with Best of Show.
  contact-us.html
• Message Form
  Message for to contact us via this web site.
  message-form.html
• Privacy Page
  Our promises & policies as regards privacy.
  privacy.html