Successful Exhibiting Training Seminars



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  • What's a webinar? Here is how the Best of Show Exhibition Training Webinars work.

  • Exhibiting eBooks on a range of key topics to assist exhibitors at trade and consumer shows.

  • Articles written by Best of Show staff. Exhibiting tips, ideas & the like on aspects to ensure your exhibiting success.

  • Interview with Stuart Livingstone CEO of the Caravan & Camping Association of South Australia. The Association runs two major shows - & BOTH are booked out every year! Stuart shares some of the opportunities most exhibitors miss. And some thoughts on the reason his shows are so extremely successful.

  • This is the mother lode! Our growing range of eBooks, DVDs & other products guaranteed to inspire, inform & lift your success at every trade show or consumer show at which you exhibit!

  • Exhibitor training is the key to successful exhibiting & results measurement at trade shows & consumer shows . Best of Show training seminars, eBooks & DVDs ensure exhibiting success - everywhere!

  • Using email to follow up expo leads is not as effective as it might seem. A whopping 60-85% email messages are simply not delivered - no wonder those juicy prospects never convert to Customers! Here are some facts - and some great ideas as to how to combat the problem too!

  • Exhibition infotainer draws crowds & qualifies them at trade shows.

  • Monthly interview with key players in the Exhibition Industry. Exhibitors, Show Organisers, Show Contractors & more. Great information & free (at the moment) through this link.

  • Less than 50% of exhibitors have Show Objectives. Very few really know their "Target Market". This module is also "core" & addresses these vital aspects.

  • Do you really NEED a huge promotional budget to exhibit? Where can costs be trimmed or regulated without affecting exhibiting success?

  • Thoughts on creating the very best stand (booth) for your particular Show Objectives.

  • Which leads should you gather? How should you do that? When and how should you follow up?

  • You caught one! A real, live Prospect! Now what? Techniques to handle your Prospects. And to move non-prospects on in a cheerful, efficient manner!

  • The show's over - now what? Discussion on the critical "mopping up" process. Over 80% of "leads" are NEVER followed up. Shouldn't that be addressed in the post-show phase of the project? We think so!

  • The Show Organiser has an agenda. And it probably doesn't especially include you as an exhibitor. Can you get Show Management on YOUR side? So they look out for your interests & put you forward when opportunity arises? Yes - there are things that you can do to stand out & "be there" when special advantages present themselves!

  • Measurement is THE way to know if any show is profitable for you. Should you exhibitit? And if you do, how do you KNOW that it worked for you? What metrics can & should you work on to improve exhibiting success? One of our "core" sessions.

  • Networking is a critical component to exhibiting success. Yet it is so often overlooked!

  • Staff make or break your participation at every show. Ideas and tips to on exhibit staff training.

  • This is a core & extremely rich module. How to buy priceless pre-show promotion for virtually NO money. And almost NO extra work!

  • Where's the very best spot in the exhibit hall for YOU? The answers might be quite surprising!

  • Which is the right show to exhibit at? The one that gives you your Objectives & draws your own Target Market!

  • How to identify then stop your Target Audience - & ONLY your Target Audience!

  • Techniques to draw Buyers at all shows right to your booth.

  • Having solid, stated objectives is critical to success at trade shows and consumer shows. It IS the "factor X" that brings all other show aspects together. The eBook, "How to Create your OWN Exhibiting Success: Design Compelling Expo Goals" explores the power of goal setting at exhibitions - and how to DO that too!

  • A series of helpful resources. Articles, Tools and links to services.

  • See what others say about Best of Show seminars & workshops. Every testimonial was sent to us voluntarily. Quite inspiring reading when you want to know what to expect.

  • Why do trade shows and consumer shows work so well? Everywhere? What are some keys that will help YOU to understand their special place in the promotional mix - that YOU can harness?

  • This Exhibitor Training DVD is 51 minutes of ideas & "how to" exhibitor training video information sourced from all over the world. In NTSC & PAL formats. Comes with the soundrack on CD too!

  • We wrote this article for the Feb/March 2011 issue of Australian Dairy Foods Magazine - hence the cool bovine title! The ideas are valuable and pertinent for any show - anywhere - not just in dairy shows.

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  • Here is the "master page" linking you to a summary on each "exhibiting module" that we offer. We think you'll be inspired!

  • Objectives check-list of 100 reasons you might exhibit. Includes a simple "worksheet" to assist you in this vital determination.

  • Pre-show promotion dramatically increases tradeshow booth traffic. Integrating your pre-show marketing with your entire marketing mix enables you to promote your booth year-round by linking ALL of your promotions, year-round, to your exhibiting show schedule. The process is easy, inexpensive & persistent. This eBook explores integrated pre-show promotion & it's special, critical place in your marketing mix.

  • Interview with Grant Smith, President of Printsmart Graphics. Ideas from Grant on the impact the booth (stand) has in the exhibiting process. Tips & ideas you'll find really helpful.

  • Article summarising a series of exhibiting tips surrounding every commercial organisation's promotional mix. And how they can be used to greatly enhance at-show success. Is a summary of our "Promotional Mix" module. More spilt secrets!

  • Interview with Helen Collier-Kogtevs of Real Wealth Australia. Helen used free Seminar Speaking slots to catapult her to quite spectacular success. This IS a really great "read"!

  • Interview with Lindy Lear of Rocket Property Group. A first time exhibitor that used "Best of Show" ideas to excellent effect when exhibiting at a Property Expo.

  • Article summarising the ultimate keys to exhibiting success. Note - this article is quite well hidden. It's potent!

  • Various links to show organisers and their individual shows world-wide. This is a valuable tool when you seek to exhibit & don't quite know where to go.

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  • The Sleep Store is a really interesting case study. They are an online company retailing a line of "sleep solutions" primarily for small children. Which of course has a marked effect on parent's quality of life too! To stay close to their Customers & Prospects they exhibit at shows. The marketing mix of "on-line" and "shows" is powerful for them! Hear their story, ideas and experiences in their successful welding of onlline and exhibition marketing!

  • Article creating a "check-list" of things to look for to ensure your exhibiting success when wehibiting at trade shows or consumer shows "all over".

  • Tools such as spreadsheet templates to help you when exhibiting.

  • Interview with Jo-Anne Kelleway, CEO & owner of Info Salons. Info Salons really IS the face of lead collection technology in Australia. Now Info Salons have offices throughout Asia & the Middle East too! Jo-Anne shares very interesting insights into the technology & it's positive impact on exhibiting success.

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  • "Swaps" are lots of fun. "Swaps" are where you swap your excess stock for other exhibitor's products that you can use & enjoy. But there is a wider application for "swaps" too - that is VERY good for business! This article explores "swaps" from a new perspective to uncover ongoing exciting business opportunities.

  • What is the effect on when the Show Organizer moves your booth? Why would they DO that? WOULD they do that without telling you? It happened to this exhibitor - here is their story & how it impacted their exhibiting results.

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