Successful Exhibiting Training Seminars

 

How to Gather & Process the Hottest Leads

Although most Exhibitors gather leads for development after the show, studies reveal that over 80% of leads are never followed up. Many never even make it back to the office! Ask yourself - how many exhibitors follow up when you leave your details at their stand!

There are some very good reasons for this costly phenomenon. We will consider the reasons that such a high proportion of leads are lost and how to ensure that this extremely valuable asset is utilised fully.

We'll discuss what information to gather and how to qualify and categorise leads. We'll examine lead gathering methods - manual and electronic - and discuss how they interact with your in-house databases and marketing systems.

This session alone could transform your Expo into an outstanding success!

Click below for MORE Module Descriptions! 

Contact us for availability & pricing!

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