How to Handle Booth TrafficWhat happens on your stand, is very much the way that your Target Audience will perceive you for a very long time to come. Relationships are won and lost right here! It's extremely important that attendees are handled and qualified quickly, efficiently and courteously. A careful balance between "adequate" and "excessive" must be struck in terms of effort, time and interest given to prospects. Sufficient information must be collected to categorise and follow up. Or perhaps it's appropriate to reach your objectives right on the stand. “Handling Booth Traffic” examines techniques to arm staff to be most effective in this vital, sensitive filtering and information process. We will consider how to address and defuse aggressive situations too, which can do considerable damage if mishandled - and are so rewarding when resolved to everyone's satisfaction. Click below for MORE Module Descriptions!
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