How to Bust Costs Shows - Everywhere!It is a common perception that trade shows are expensive – that smaller companies can't make an impact. While shows CAN be expensive, we will see that with planning, thought and common sense they can be extremely cost effective and open doors that no other method of market entry can match. In “Cost Busting” we will focus on the seven areas of Cost Containment. You will learn ways to keep your investment down while forcing the maximum return on your time and investment. Avoiding nasty surprises! We will see that many opportunities are included in the basic “floor space” fee – unused by most exhibitors. How one clever Australian exhibitor decorated their stand for just $20 – and built an empire! And how another harnessed the marketing power of Microsoft and focused it on their tiny stand. For free! Click below for MORE Module Descriptions!
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