How to Select the “Best Spot”
Exhibitors often spend considerable time selecting their
stand position at the Show. Selecting the “Best Spot” can be a
most contentious issue.
Do some areas really work better than others? Where
are those spots? What is the effect of being located
on main aisles? To the right or left of the show? Back or
front? At the entrance?
What is the effect of being near service areas (eg food)? Or
features, like roof supports? What’s the effect of a “multi
location” show (with several halls)? Near competitors?
We'll answer these questions and examine photos, video clips
and floor plans, to find frequently overlooked “features” that
you can avoid or use to advantage. This is a "must experience"
module!
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