Articles...

Pssst…! Here’s the secret to Successful Exhibiting…
Exhibiting at trade and consumer shows can be extremely rewarding – or extremely costly. This is the first in a series of articles exploring what it takes to make “shows” really work for you – and some things to avoid too! The information is as relevant and effective in London, New York, Sydney or Auckland as it is in Beijing, New Delhi, Abu Dhabi and Buenos Aires.

Focussing your Promotional Mix...
Exhibitors that integrate their general promotions around their shows, achieve substantially improved results. They save lots of money too.

Successful Exhibiting Series…
Exhibiting can be extremely rewarding. This is the second of a series of articles exploring what it takes to make “shows” really work for you. Colin Green reports…

Objective Setting – a Key Secret to Successful Exhibiting…
Exhibiting at trade and consumer shows can be extremely rewarding – or extremely costly. This is the first in a series of articles exploring what it takes to make “shows” really work for you – and some things to avoid too! The information is as relevant and effective in London, New York, Sydney or Auckland as it is in Beijing, New Delhi, Abu Dhabi and Buenos Aires.